Our Approach

From Conception to Promotion

Defining Success
It is all in the approach

Approach plays a crucial role in defining and achieving success. The right approach can lead to efficient and effective solutions, while a wrong approach can lead to wasted effort and missed opportunities.

7 Steps to Launch Your Brilliant Media Project
STEP 1: Discovery

It all starts with an idea. A word, a thought. We see the idea bubble that pops up in your mind before we turn it into an entertainment experience in the form of a film, TV show or documentary. Let us sit together and hear what you have to say. Our first phase of film production start with a Discovery Session.

STEP 2: Concept Development

Whether your idea is still premature or crawling like a cute little baby, there is no need to hesitate. Simply blurt it out to us with complete confidence. We will nurture your idea, no matter how vague it is and make sure it grows steadily. Concept Development is the most difficult part of any production. However, when you count on Pennine Kennedy Productions, you can sit back and be sure to welcome an innovative concept that is well-grounded into your original vision.

STEP 3: Pre-Production Planning

The next phase of our production approach includes pre-production where you can expect some of the work such as locking the shooting script, finalizing the budget, storyboarding, shortlisting of the scenes, casting actors, hiring crew, logistics and schedule management. We handle it all.

STEP 4: Production

At this stage, we kick start your film and move to shooting. We make sure everything moves smoothly following the set schedule. Production is the busiest time. The days becoming longer in order to be as efficient as possible with all the gear and locations. This is like final cooking time where our Writer, Director, Producer, and the rest of the crew finally put all the ingredients in the pot. They see their ideas taking shape, but very patiently, one day at a time.

STEP 5: Post Production

Once we are done with concept development, fund raising, hiring a bunch of crew, and shooting, we move into post-production. This is when we start editing the film. Sound mixing, visual effects, creation of titles all are done at this stage. In other words, your film is given final touches and prepared for distribution.

STEP 6: Distribution

Using a stringent and robust distribution strategy after post-production, we start with distribution phase. Depending on the final distribution plan, this phase may include cinema distribution, selling to a TV network or streaming service, or releasing direct to DVD. We will spend adequate time distributing and marketing your film to ensure the biggest audience and largest return.

Step 7: Promotion

Film distribution and promotion go hand in hand. The filmmaking process doesn’t end with post-production and distribution. Promotion is critical to your film’s overall success. Without a robust promotion, your film just can't reach out to the target audiences. Pennine Kennedy Productions makes sure your film is promoted as it deserves. From holding social events to promoting your film on social media, creating an spellbinding trailer to setting a website, we use the most powerful promotional strategies to make your film a success.